Insights & Ideas

The Adivyon
blog.

Strategy, growth tactics, and digital marketing insights from our senior team — written for founders and marketers who want real results.

Latest Post
SEO
Read Article → March 15, 2025 • 8 min read
All Articles
ADS
Performance Ads
February 28, 2025 • 6 min
Meta Ads in 2025: What’s Actually Working Right Now

The platforms changed, the targeting changed, the creative requirements changed. Here’s the updated playbook.

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VS
Vikram Shah
Growth Director
CRO
Conversion
February 14, 2025 • 7 min
5 Landing Page Changes That Doubled Our Client’s Conversions

Small, data-driven tweaks that had an outsized impact on conversion rates. Copy these exactly.

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PR
Priya Rajan
Head of Design
BRAND
Branding
January 30, 2025 • 5 min
The Brand Positioning Framework We Use for Every Client

A simple but powerful 3-step process to find the positioning that makes a brand genuinely stand out.

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AK
Arun Kumar
Founder & CEO
AI
Technology
January 18, 2025 • 9 min
How We Use AI in Client Campaigns (And Where We Don’t)

An honest look at where AI genuinely helps digital marketing and where human judgment is irreplaceable.

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NM
Nisha Mehta
Tech Lead
LOCAL
Local SEO
January 5, 2025 • 6 min
Local SEO in India: How to Rank #1 in Your City

The exact local SEO checklist we use to dominate Google Maps and local search for our Indian clients.

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VS
Vikram Shah
Growth Director
ROI
Strategy
December 20, 2024 • 7 min
How to Measure Digital Marketing ROI Properly

Most businesses measure the wrong things. Here’s how to set up attribution that actually shows what’s working.

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AK
Arun Kumar
Founder & CEO